Why “Buy New Brunswick” Matters More Than Ever

With trade uncertainties reshaping Canada’s economy, NBIF's CEO Jeff White highlights a game-changing truth: New Brunswick’s innovation sector is not just surviving, it is thriving. From cybersecurity to agtech and advanced manufacturing, homegrown companies are delivering world-class solutions that businesses often overlook in favor of distant providers. Now is the time to invest in local innovation for resilience, competitive advantage, and economic strength.

🔗 Read Jeff White’s perspective