Illuminating Impact: Moonlight Bazaar’s Data-Driven Evolution Through Digital Boost 3.0

Moonlight Bazaar is an award-winning, open-air urban street festival that has transformed city streets across Atlantic Canada since 2017. Known for its massive, illuminated moon, eclectic performances, live music, and over 50 vendors, the Bazaar blends art, food, and creativity into one unforgettable experience. Free and open to the public, it is the largest art and culture street event of its kind in Atlantic Canada and a signature celebration of the unconventional.

As the event continued to grow in scale and impact, Moonlight Events Ltd. faced a familiar challenge in the cultural sector: how to clearly and credibly demonstrate its economic and community value to government funders, sponsors, and municipal partners.

 Digital Boost 3.0 paired Moonlight Bazaar with NorthBound Advisory to establish a defensible, privacy-compliant approach to attendance and economic impact reporting. Through validated, multi-source data analysis, the team confirmed strong event impact and developed a clear roadmap to strengthen long-term data ownership, governance, and scalable measurement across future events. 

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