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AI in Aquaculture: East Coast Innovation’s Digital Transformation Through Digital Boost 3.0

East Coast Innovation_IPSG

East Coast Innovation (ECI) is a lean, dynamic corporation based in St. Andrews, New Brunswick, focused on solving complex challenges within the aquaculture sector. Known for designing and manufacturing durable, purpose-built equipment, ECI develops innovative solutions that optimize operations and enhance fish welfare. One of its most forward-looking innovations is SmoothMove, a novel fish loading system designed to reduce stress during fish transfer by minimizing crowding and improving flow control.

As ECI entered an aggressive growth phase, the company recognized that its digital infrastructure needed to evolve alongside its products. While SmoothMove generates large volumes of video footage through underwater cameras, accessing, managing, and analyzing this data was a manual and time-intensive process. Leadership identified the need to strengthen data management, security, and explore AI-driven opportunities to support innovation and scalability.

To support this work, ECI participated in Digital Boost 3.0, a digital transformation program that offers funding support to New Brunswick based businesses. Through Digital Boost 3.0, ECI partnered with IPSG Technology to assess its digital readiness and define a clear path forward.

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