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There is a shift taking place in New Brunswick’s startup landscape, one that may not be immediately visible from the outside, but is gaining momentum within the province’s innovation ecosystem. In a new article, Jeff White, President and CEO of the New Brunswick Innovation Foundation (NBIF), shares insight into the encouraging signs of recovery and growth emerging across the sector.
According to Jeff White, NBIF is seeing a renewed flow of promising early-stage ventures, along with a surge in portfolio companies raising significant growth rounds. This combination of new company formation and scale-up activity points to one of the most promising environments for innovation the province has seen in recent years.
The article reflects on key data presented at the recent New Brunswick Startup Outlook 2025 event, where Peter Moreira of Entrevestor released his 2024 Atlantic Canadian Startup Data Report. While the broader region continues to face challenges related to early-stage funding and startup formation, New Brunswick is distinguishing itself through a resilient core of scaling companies, many of which are led by immigrant founders who bring global perspectives, technical expertise and entrepreneurial ambition.
Jeff White also emphasizes NBIF’s continued commitment to investing early, supporting companies before they generate revenue, and helping them build toward long-term success in areas such as cybersecurity and climate technology. With a focus on business fundamentals, strategic growth and adaptability, these companies are positioning themselves as national and international players, all while maintaining roots in New Brunswick.
