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Potential Secures $2M CAD to Drive Off-Road EV Innovation

Congratulations to the 2022 InnovateNB Emerging Innovator Award Winner!

[New Brunswick, May 2, 2024] - Potential, a leader in off-road electric vehicle (EV) technology, has successfully completed a $2 million CAD funding round. This investment, spearheaded by the New Brunswick Innovation Foundation (NBIF), Brightspark Ventures, Build Ventures, and newcomer Farpointe, will bolster Potential's technology development and accelerate their product advancements.

Since its founding in 2018 by CEO Sam Poirier in Fredericton, New Brunswick, Potential has been at the forefront of off-road vehicle technology. The company's innovative Off-Road Operating System (OROS) offers real-time terrain mapping, while their newly launched Terrain Intelligence employs AI to enhance terrain perception capabilities.

Sam Poirier, recognized as a Canada Changemaker, continues to lead Potential towards new heights with a focus on motorcycles, powersports, automotive, defense, and mining sectors. According to NBIF CEO Jeff White, Poirier's leadership is setting benchmarks in EV off-road technology and elevating New Brunswick's status in the tech industry.

With new strategic partnerships and developments on the horizon, Potential is poised for further growth and innovation in the EV sector.

For more details on Potential and its groundbreaking technology, visit their website at

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