TechImpact's Digital Boost 3.0 Powers Benson Lobster's Next Phase of Growth

For more than 50 years, Benson Lobster has been a cornerstone of New Brunswick's seafood industry, connecting Grand Manan fishermen with customers across North America, Europe, and Asia. As the family-owned company prepares to launch a new seafood processing facility, Benson is evolving from a traditional live lobster wholesaler into an integrated processor and exporter.

To support this next phase of growth, Benson partnered with Tracktile through TechImpact's Digital Boost 3.0 program to assess its digital readiness and identify opportunities to improve efficiency, traceability, and decision-making.

Tracktile's assessment found that many critical business processes still relied on a pen-and-paper approach, spreadsheets, and disconnected systems, limiting real-time visibility and creating challenges for scaling production and meeting increasingly stringent traceability requirements.

Through Digital Boost, Benson received a strategic roadmap for modernizing its operations with centralized data, digital tools, and AI-enabled insights, positioning the company for long-term growth, stronger compliance, and greater competitiveness in the global seafood industry.

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