Strengthening Productivity in New Brunswick: A Practical Framework for Growth

For the New Brunswick Business Council (NBBC), productivity doesn’t need to be complex. Their new framework takes a practical approach to a topic that can often feel abstract, breaking it down into seven clear levers that drive growth and performance. It highlights how businesses across the province are strengthening productivity by focusing on the fundamentals - and doing them well, consistently.

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Why Productivity Matters

Productivity is the foundation of economic growth - it determines how effectively people, businesses, and communities can turn resources into value. For New Brunswick, improving productivity isn’t just about doing more with less; it’s about creating better jobs, stronger companies, and more competitive industries.

As NBBC’s framework points out, productivity is built on everyday decisions - how organizations invest in people, adopt new technologies, streamline processes, and measure progress. These small, consistent improvements add up to make a big difference across the province’s economy.

The Seven Levers of Productivity

NBBC’s framework outlines seven levers that any organization can apply, regardless of size or sector:

1. Leadership & Strategy – Setting clear goals and aligning teams around a shared vision.

2. People & Skills – Building strong, adaptable workforces equipped for change.

3. Innovation & Technology – Integrating digital tools that enable smarter, faster ways of working.

4. Processes & Efficiency – Simplifying workflows and eliminating friction points.

5. Investment & Capital – Allocating resources strategically to drive long-term value.

6. Trade & Market Access – Expanding reach and strengthening connections beyond local markets.

7. Infrastructure & Connectivity – Ensuring businesses have the foundation to scale sustainably.

Together, these pillars show that productivity isn’t about doing everything - it’s about doing the right things well.

Building a More Competitive Province

Across New Brunswick, businesses are already applying these principles. Whether it’s a manufacturer investing in automation, a startup optimizing operations, or a social enterprise improving how it delivers community impact, these examples demonstrate that growth begins with focus, collaboration, and continuous improvement.

As NBBC notes, the province’s future competitiveness will depend on organizations of all sizes embracing a productivity mindset - one that combines innovation with execution and connects strategy with action.