Member Spotlight: Spandrel Interactive / Reframe Games

Based in Fredericton, New Brunswick, Spandrel Interactive is a digital innovation studio that transforms ambitious ideas into practical digital solutions that improve training, operations, and customer experience. Working closely with organizations across a range of industries, the team is known for understanding complex challenges and turning gaps in conventional workflows into opportunities for smarter, more engaging, and more effective solutions.

Founded by Jeff Mundee, a game designer and game studies academic with more than twenty years of experience spanning major studio productions, mobile indie games, and gamification projects, Spandrel specializes in immersive simulations using XR, VR, and MR technologies, applied AI tools, and user-centered software development. Its approach is rooted in collaboration, helping clients uncover the right solution, pace implementation effectively, and support adoption every step of the way.

From repeatable, immersive training that drives long-term retention to AI tools that speak your language and that are trained on an organization’s own knowledge base, Spandrel builds custom solutions designed to deliver measurable outcomes, improve usability, and support long-term growth.

The company works across sectors including healthcare, education, public services, and industry, combining game design methods with research-informed UX to create digital experiences that improve learning, decision-making, and performance.

Through its game label, Reframe Games, Spandrel also develops B2C digital games, while its core brand remains focused on supporting B2B partners with consulting, web and app development, and digital product strategy to help organizations bring digital initiatives to life.

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