Member Spotlight: NorthBound Advisory

Building Better Businesses with AI

NorthBound Advisory is a New Brunswick based consulting firm built with one goal in mind: helping organizations turn complex technology challenges into growth opportunities. Led by co-founders Bob Ouellette and Tony Sheehan, two seasoned technology executives with more than 25 years of experience, NorthBound specializes in delivering practical, business-aligned solutions in artificial intelligence (AI), data platform adoption, and startup scaling strategies.

As digital transformation accelerates across every sector, many Atlantic Canadian businesses face the same challenge: how to harness emerging technologies like AI without a clear roadmap or internal expertise. NorthBound Advisory fills that gap. From mid-sized companies taking their first steps with AI to high-growth startups preparing to pitch to investors, NorthBound brings technical depth, business insight, and a hands-on approach to help organizations move forward with clarity and confidence.

Expert Services Built for Impact

NorthBound’s offerings are built to drive real business outcomes. Their AI Strategy and Implementation services help leaders identify practical use cases, build clear roadmaps, and deploy tools that boost productivity and decision-making. As certified Snowflake Services Partners, they help organizations adopt and optimize modern data platforms to unlock value from structured and unstructured data.

For startups and scale-ups, NorthBound provides technical due diligence, readiness assessments, and interim technology leadership to support investor engagement and rapid growth. Their proprietary 10-Pillar Assessment Framework ensures every engagement is grounded in experience and tailored to the client’s specific needs.

From Strategy to Execution

NorthBound doesn’t stop at strategy. They help clients bring it to life. As certified partners with Snowflake, HubSpot, and OpenPhone, they support the full spectrum of modern operations, from data platforms to CRM to intelligent communications.

With deep expertise in workflow automation, AI-powered sales and marketing, and CRM integration, NorthBound helps organizations connect systems and streamline operations. Whether it’s automating customer onboarding, building intelligent routing into support workflows, or connecting sales, service, and data teams through unified platforms, NorthBound makes technology work harder for your business.

Each engagement includes discovery sessions, current-state assessments, and a prioritized roadmap, followed by hands-on execution or enablement, depending on your goals.

Why Work with NorthBound?

What sets NorthBound Advisory apart is their focus on making AI practical and accessible for businesses in New Brunswick and beyond. They understand the realities local companies face, including limited internal capacity, rapid change, and increasing pressure to modernize. Their approach is grounded in business value. Start with what matters, build foundational knowledge, and implement tools that improve daily operations.

Whether it’s helping your team embrace AI-powered tools, integrating smart decision support, or automating repetitive processes to free up your staff, NorthBound provides trusted guidance at every step.

Visit www.northboundadvisory.com to learn more or book a free, no-commitment call. Let’s talk about how AI can drive meaningful results in your business.