Crosby Foods: Much More Than Molasses
Since 1879, Crosby's molasses has been a staple in Canadian households. Today, Crosby Foods Limited is one of Canada's most trusted food companies. Brand owners and retailers across the country rely on Crosby's for product development and manufacturing of dry powder and liquid blends.
Jeanette Howley, Chief Operating Officer at Crosby Foods, accepts the Productivity Improvement by Adopting Technology Award at the InnovateNB Awards
Through strategic innovation in cybersecurity, infrastructure, automation, and sustainability, Crosby Foods Limited has enhanced its service offerings and reinforced its competitive position in the market. The company has driven significant growth and strengthened its R&D capabilities to develop better-for-you food products. These advancements have enabled expansion into additional categories and buying channels, contributing to increased revenue, employee satisfaction, and a reduced environmental footprint.
Their innovative thinking and commitment to continuous improvement won them the Productivity Improvement by Adopting Technology Award at the InnovateNB Awards. This award recognizes New Brunswick companies whose productivity improvements have had a tangible and quantifiable impact on both the company and the industry. InnovateNB is an annual event celebrating New Brunswick innovators who have made significant contributions to the technology and innovation ecosystem.
Technology-Driven Transformation
Crosby Foods has strengthened its data security and earned greater customer trust by implementing advanced cybersecurity measures, including firewalls, intrusion detection systems, and endpoint security solutions. These efforts have safeguarded sensitive information and supported the company's goal of expanding its customer base. Additionally, hosting all IT infrastructure in-house has improved performance and ensured greater control over data accessibility.
To optimize production, Crosby Foods integrated automation technologies such as robotic process automation for packaging and quality assurance, along with IoT sensors for real-time equipment monitoring and management. These innovations created capacity internally to refocus efforts in higher value activities. Additionally, Crosby Foods prioritized cost optimization and workforce development. A review of IT expenditures resulted in a significant reduction in costs, allowing reinvestment in research, development, and capital deployment. The adoption of collaborative tools and platforms allows for real-time data driven decision and action, as well as improved project management and inter-departmental efficiencies.
Jeanette Howley, Chief Operating Officer at Crosby Foods, with Dr. Denis Prud'homme, Rector and Vice-Chancellor of the Université de Moncton
“What sets us apart is our progressive team that embraces technology,” explains Jeanette Howley, Chief Operating Officer at Crosby Foods. “They are always looking for ways to continuously improve.”
Environmental Impact
By integrating advanced technologies and sustainable practices, Crosby Foods has established itself as a leader in quality and corporate responsibility within the food production sector. The company achieved GHG Scope 1, 2 & 3 badges as part of its participation in the Supplier Leadership on Climate Transition initiative. These badges recognize the progress made in reducing environmental impact and aligning with global sustainability standards.
Crosby Foods has adopted more sustainable practices by retrofitting equipment to reduce Scope 3 greenhouse gas (GHG) emissions and implementing waste reduction programs. The company is prioritizing reductions in Scope 3 emissions utilizing AI and carbon accounting platforms, leading to a reduction in GHG towards global emissions goals. The company's reputation as a socially responsible business opens doors to new market opportunities among environmentally conscious consumers.
Crosby Foods has also transitioned to a paperless manufacturing process, significantly reducing waste and its environmental footprint. By digitizing quality management and traceability, the company has eliminated thousands of pages of paper documentation and streamlined the audit process. Often cited as best-in-class, it enables virtual auditing by external auditors, and internally improved departmental efficiency, reduced errors, and allowed the team to focus on quality oversight rather than paperwork.
Advice to Aspiring Innovators
Jeanette Howley emphasizes the importance of being curious, exploring new ideas and seeking expertise beyond one's organization to foster growth, learning, and innovation. Whether through attending conferences, exploring new platforms, or engaging with industry experts, businesses must be willing to adapt and embrace diversity of thought and solutions.
“When adopting technology and managing change, it’s easy to overlook what it takes to drive transformation,” concludes Jeanette Howley. “It requires strong leadership and willing participants who are hungry for change, creating a wave of momentum and enthusiasm.”
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To learn more about Crosby Foods, visit their website.
